Each of our pilot hubs, which are not all based in a physical building, is working in a different way to improve training in women's health services and engage with people to understand what else we can do.

You can find out about each of our women's health hubs

Four pilot women's health hubs have been set up in Kent and Medway, each of which is working to improve access to care for women's health concerns, focussing on:

  • Contraceptive counselling and provision, including Long Acting Removable Contraceptives (LARC).
  • Pessary fitting and removal.
  • Menopause assessment, treatment and support.
  • Cervical screening.
  • Menstrual problems assessment and treatment.
  • Pre-conception care.
  • Breast pain assessment and care.
  • Sexually transmitted infections screening and treatment.

To promote the work the women's health hubs carry out, we have created some graphics that will be used on postcards, posters and websites. We wanted your opinion about the graphics, and how relevant they are to the service that they are demonstrating.

We spoke to local women and people who use women's health services to help us improve how we present information about care and support. This included a small focus group with women from different backgrounds and an online survey shared widely through community channels and social media. We asked people to look at a set of images used to explain women's health services and tell us what felt clear, confusing or off‑putting.

 

What did we hear?

We heard from 143 survey respondents and 11 women in the focus group.

People told us that many images were hard to understand on their own and worked better when paired with simple explanations. Some icons felt too technical, unrealistic or even worrying, which could discourage people from seeking care. We also heard strong views about being inclusive — including the need for more realistic body shapes, different skin tones, less reliance on pink, and language that feels respectful to everyone who uses these services. Overall, people wanted images that feel clear, reassuring and relatable.

 

What will we do next?

We have used this feedback to improve the images and how they are used. This included making them clearer, more accurate and more inclusive, and ensuring they are supported by plain‑English explanations. These changes will help people better understand local women's health services and feel more confident accessing the care and support that's available.

 

Read the report here: Women's health icons engagement report [docx]